Photography Based Craft Beer Branding

Objective:
To create a compelling beer brand for a local craft brewing company that would stand out on shelves and compete well in the crowded marketplace that is the craft beer economy.
Process:
A striking visual photographic based solution was developed. The brand was “Crown & Camp”, appealing to history enthusiasts. I took photos of myself in different sets of medieval garb to create a unique look for different flavours themed around local medieval groups to appeal to a group that drinks a lot of craft beer, has a lot of disposable income, and are very loyal customers once converted. The photos were edited to attain a more aged feel while retaining vibrance and being eye catching. A unique crenelated die line was chosen to mimic a castles battlements.