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Graphic Design Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Professional Photo Re-touch & Article Layout
Objective:
Re-touch and a digital makeup to a completely fresh face, and then place it in to a realistic magazine article mocked up in InDesign. Focus was on digital manipulation and layout.
Process:
I took a digital self portrait focusing on lighting and composition. Then in Photoshop, to keep things realistic I took samples from digital swatches from the actual makeup brands I use, taking multiple samples for highlights and low lights. Then removing any distraction points to make the image clean and realistic, seemingly not manipulated at all. I then wrote an article about the dangers of undisclosed photo manipulation and had AI edit it to be written in the style of a particular magazine in order to mock up the image further as if it had been published in that issue.
Re-touch and a digital makeup to a completely fresh face, and then place it in to a realistic magazine article mocked up in InDesign. Focus was on digital manipulation and layout.
Process:
I took a digital self portrait focusing on lighting and composition. Then in Photoshop, to keep things realistic I took samples from digital swatches from the actual makeup brands I use, taking multiple samples for highlights and low lights. Then removing any distraction points to make the image clean and realistic, seemingly not manipulated at all. I then wrote an article about the dangers of undisclosed photo manipulation and had AI edit it to be written in the style of a particular magazine in order to mock up the image further as if it had been published in that issue.
Abruzzi Re-brand
Objective:
To create a modern re-branded logo for the Italian restaurant Abruzzi that increases both walk in customers and creates streamlined branding guidelines for expanded advertising moving forward on more fronts.
Process:
The logo was redesigned from a single word mark to a dynamic logo system with guidelines so that it can be adapted to any advertising form. The "mountainous A" was added to anchor the beginning of the logo and to create a strong icon that could be used as a stand alone logo in small applications, like social media or phone app icons. Stationary was also designed to blend smoothly with the brand to and to keep all communications and branding consistent. Applicability to front of house staff uniforms was also considered and implemented.
To create a modern re-branded logo for the Italian restaurant Abruzzi that increases both walk in customers and creates streamlined branding guidelines for expanded advertising moving forward on more fronts.
Process:
The logo was redesigned from a single word mark to a dynamic logo system with guidelines so that it can be adapted to any advertising form. The "mountainous A" was added to anchor the beginning of the logo and to create a strong icon that could be used as a stand alone logo in small applications, like social media or phone app icons. Stationary was also designed to blend smoothly with the brand to and to keep all communications and branding consistent. Applicability to front of house staff uniforms was also considered and implemented.
7 First Steps Poster
Objective:
To create and eye catching and informative poster that aligned with the branding guidelines of multiple agencies while maintaining a cohesive and attractive design that encouraged engagement.
Process:
This project involved a lot of careful juggling of many considerations, I had to respect three different brands, while creating a unique design for this local UN Social Development Goal initiative. I had to exercise strong layout design and hierarchy to create a sense of balance and approach ability to a poster on which the client wanted quite a lot of content. I was also heavily restricted in the amount of colours and range of iconography I could use, leading me to lean heavily on lateral thinking to find brand approved icons that were still relevant to the information being presented.
To create and eye catching and informative poster that aligned with the branding guidelines of multiple agencies while maintaining a cohesive and attractive design that encouraged engagement.
Process:
This project involved a lot of careful juggling of many considerations, I had to respect three different brands, while creating a unique design for this local UN Social Development Goal initiative. I had to exercise strong layout design and hierarchy to create a sense of balance and approach ability to a poster on which the client wanted quite a lot of content. I was also heavily restricted in the amount of colours and range of iconography I could use, leading me to lean heavily on lateral thinking to find brand approved icons that were still relevant to the information being presented.
Multi Use Business Cards
Objective:
To design a luxury feeling business card that functions seamlessly across multiple diverse business ventures, while highlighting the clients clothing business as their main priority.
Process:
With this business card design I decided to use the logo from the clients clothing brand as the main visual interest that ties the card together, and chose a rich purple gradient to compliment it on the front side of the card. For the contact information on the back, the client had many methods of contact, so to avoid clutter I went with recognizable icons instead of words to label her different contact methods. The order of the contact information was chosen in order to frame the QR code and be able to keep it at a scan-able size.
To design a luxury feeling business card that functions seamlessly across multiple diverse business ventures, while highlighting the clients clothing business as their main priority.
Process:
With this business card design I decided to use the logo from the clients clothing brand as the main visual interest that ties the card together, and chose a rich purple gradient to compliment it on the front side of the card. For the contact information on the back, the client had many methods of contact, so to avoid clutter I went with recognizable icons instead of words to label her different contact methods. The order of the contact information was chosen in order to frame the QR code and be able to keep it at a scan-able size.
Bilingual Sales Pamphlet Design
Objective:
Create a bilingual sales brochure that kept all of the colour content an exact match between the two languages, but have the correct amount of room for formating in both languages to save on excess printing costs. All pictures self taken and edited.
Process:
This project required focus on hierarchy and spacing to make sure all the text would have enough room for legibility in both English and French. The background colours also all had to pass accessibility checks with only black ink, as the only part that was unique in each print was the black text. All of the products had to be shot the same day with the same light, and cropped and colour corrected to work together in a harmonious set in the flier.
Create a bilingual sales brochure that kept all of the colour content an exact match between the two languages, but have the correct amount of room for formating in both languages to save on excess printing costs. All pictures self taken and edited.
Process:
This project required focus on hierarchy and spacing to make sure all the text would have enough room for legibility in both English and French. The background colours also all had to pass accessibility checks with only black ink, as the only part that was unique in each print was the black text. All of the products had to be shot the same day with the same light, and cropped and colour corrected to work together in a harmonious set in the flier.
Photo Composite Movie Poster Design
Objective:
Create a visually dynamic poster for a fantasy sci-fi movie that doesn’t rely on an “A” list celebrity photo as it’s main engaging factor.
Process:
Many photos were gathered from different sources and had to be colour graded together in order to feel harmonious and unified in a scene. In order to merge the concepts of high fantasy and science fiction into a single theme I chose a cozy sod house photo and added a whimsical fantasy door, but then blended in a solar panel to suggest technology. Then layered lighting was designed to add depth and a sense of height to the background, with a nebula above the typographic logo to draw the eye back up to the movie title. The entire poster was designed with harmony and eye movement in mind.
Create a visually dynamic poster for a fantasy sci-fi movie that doesn’t rely on an “A” list celebrity photo as it’s main engaging factor.
Process:
Many photos were gathered from different sources and had to be colour graded together in order to feel harmonious and unified in a scene. In order to merge the concepts of high fantasy and science fiction into a single theme I chose a cozy sod house photo and added a whimsical fantasy door, but then blended in a solar panel to suggest technology. Then layered lighting was designed to add depth and a sense of height to the background, with a nebula above the typographic logo to draw the eye back up to the movie title. The entire poster was designed with harmony and eye movement in mind.
Typographical Book Cover Redesign
Objective:
To create a creative and visually interesting re-design of an existing book cover that draws the viewers eye in a potentially crowded bookstore or library setting.
Process:
I wanted to create a strong contrast between the words “War” and “Art” while maintaining a clean and fun visual style around the rest of the cover. The word “War” is made to look censored, and that was what inspired the use of black, along with the bold font. “Art” on the other hand was made to embrace the feeling of colouring outside the lines, expression, and creative freedom. For the description on the back the drop cap font was chosen from the word “Art” to keep a sense of whimsy so as not to make the back bleak or overwhelming.
To create a creative and visually interesting re-design of an existing book cover that draws the viewers eye in a potentially crowded bookstore or library setting.
Process:
I wanted to create a strong contrast between the words “War” and “Art” while maintaining a clean and fun visual style around the rest of the cover. The word “War” is made to look censored, and that was what inspired the use of black, along with the bold font. “Art” on the other hand was made to embrace the feeling of colouring outside the lines, expression, and creative freedom. For the description on the back the drop cap font was chosen from the word “Art” to keep a sense of whimsy so as not to make the back bleak or overwhelming.
Photography Based Craft Beer Branding
Objective:
To create a compelling beer brand for a local craft brewing company that would stand out on shelves and compete well in the crowded marketplace that is the craft beer economy.
Process:
A striking visual photographic based solution was developed. The brand was “Crown & Camp”, appealing to history enthusiasts. I took photos of myself in different sets of medieval garb to create a unique look for different flavours themed around local medieval groups to appeal to a group that drinks a lot of craft beer, has a lot of disposable income, and are very loyal customers once converted. The photos were edited to attain a more aged feel while retaining vibrance and being eye catching. A unique crenelated die line was chosen to mimic a castles battlements.
To create a compelling beer brand for a local craft brewing company that would stand out on shelves and compete well in the crowded marketplace that is the craft beer economy.
Process:
A striking visual photographic based solution was developed. The brand was “Crown & Camp”, appealing to history enthusiasts. I took photos of myself in different sets of medieval garb to create a unique look for different flavours themed around local medieval groups to appeal to a group that drinks a lot of craft beer, has a lot of disposable income, and are very loyal customers once converted. The photos were edited to attain a more aged feel while retaining vibrance and being eye catching. A unique crenelated die line was chosen to mimic a castles battlements.
Photographic Magazine Ad Campaign Across Demographics
Objective:
Create multiple photography based ads for one company across magazines with differing demographics, with appropriate calls to action for each. Tip Top Tailors was the chosen brand for this project.
Process:
One model with wide demographic appeal was chosen to maintain consistency across the ad campaign. Each ad was designed uniquely with a different look and feel. For People magazine a minimal look emphasising affordability was chosen to target a younger age demographic and to promote the companies prom promotion. The focus was on being eye catching and simple. For Wired, a composite shot was created showing a man going from poorly dressed to looking professional with the emphasis on friendly staff that make purchasing clothes easy to attract a demographic of men that don’t particularly enjoy shopping. Focusing on the result.
Create multiple photography based ads for one company across magazines with differing demographics, with appropriate calls to action for each. Tip Top Tailors was the chosen brand for this project.
Process:
One model with wide demographic appeal was chosen to maintain consistency across the ad campaign. Each ad was designed uniquely with a different look and feel. For People magazine a minimal look emphasising affordability was chosen to target a younger age demographic and to promote the companies prom promotion. The focus was on being eye catching and simple. For Wired, a composite shot was created showing a man going from poorly dressed to looking professional with the emphasis on friendly staff that make purchasing clothes easy to attract a demographic of men that don’t particularly enjoy shopping. Focusing on the result.
Composite Photo Ad Campaign
Objective:
Create a remarkable ad campaign for a local business using creative
composite photography and an alluring tagline.
Process:
To make viewers think about the potential value of unused gold
jewelry they might own, a composite photo of a gold ring is shown
melting down in to an object that the viewer actually wants and can
use. Minimal but dynamic lighting on a black background was chosen
to isolate the main image and keep the image uncluttered. I picked
an older, more formal looking font for the “Yesterdays Fashion”
quote to show that it is out of style, and a fun creative font in the
foreground for “Todays Passion” to make the viewer think of fun and
creative things they could do with a little extra money.
Create a remarkable ad campaign for a local business using creative
composite photography and an alluring tagline.
Process:
To make viewers think about the potential value of unused gold
jewelry they might own, a composite photo of a gold ring is shown
melting down in to an object that the viewer actually wants and can
use. Minimal but dynamic lighting on a black background was chosen
to isolate the main image and keep the image uncluttered. I picked
an older, more formal looking font for the “Yesterdays Fashion”
quote to show that it is out of style, and a fun creative font in the
foreground for “Todays Passion” to make the viewer think of fun and
creative things they could do with a little extra money.
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