7 First Steps Poster

Objective:
To create and eye catching and informative poster that aligned with the branding guidelines of multiple agencies while maintaining a cohesive and attractive design that encouraged engagement.

Process:
This project involved a lot of careful juggling of many considerations, I had to respect three different brands, while creating a unique design for this local UN Social Development Goal initiative. I had to exercise strong layout design and hierarchy to create a sense of balance and approach ability to a poster on which the client wanted quite a lot of content. I was also heavily restricted in the amount of colours and range of iconography I could use, leading me to lean heavily on lateral thinking to find brand approved icons that were still relevant to the information being presented.