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Abruzzi Re-brand
Project type
Re-brand and Style Guide Creation
Date
February 2026
Location
London, Ontario
Objective:
To create a modern re-branded logo for the Italian restaurant Abruzzi that increases both walk in customers and creates streamlined branding guidelines for expanded advertising moving forward on more fronts.
Process:
The logo was redesigned from a single word mark to a dynamic logo system with guidelines so that it can be adapted to any advertising form. The "mountainous A" was added to anchor the beginning of the logo and to create a strong icon that could be used as a stand alone logo in small applications, like social media or phone app icons. Stationary was also designed to blend smoothly with the brand to and to keep all communications and branding consistent. Applicability to front of house staff uniforms was also considered and implemented.
