Composite Photo Ad Campaign

Objective:
Create a remarkable ad campaign for a local business using creative
composite photography and an alluring tagline.

Process:
To make viewers think about the potential value of unused gold
jewelry they might own, a composite photo of a gold ring is shown
melting down in to an object that the viewer actually wants and can
use. Minimal but dynamic lighting on a black background was chosen
to isolate the main image and keep the image uncluttered. I picked
an older, more formal looking font for the “Yesterdays Fashion”
quote to show that it is out of style, and a fun creative font in the
foreground for “Todays Passion” to make the viewer think of fun and
creative things they could do with a little extra money.