Photographic Magazine Ad Campaign Across Demographics

Objective:
Create multiple photography based ads for one company across magazines with differing demographics, with appropriate calls to action for each. Tip Top Tailors was the chosen brand for this project.

Process:
One model with wide demographic appeal was chosen to maintain consistency across the ad campaign. Each ad was designed uniquely with a different look and feel. For People magazine a minimal look emphasising affordability was chosen to target a younger age demographic and to promote the companies prom promotion. The focus was on being eye catching and simple. For Wired, a composite shot was created showing a man going from poorly dressed to looking professional with the emphasis on friendly staff that make purchasing clothes easy to attract a demographic of men that don’t particularly enjoy shopping. Focusing on the result.